The project seeks to develop and implement a retail concept for new stores. The challenge was to take an established family-run operation – a New York institution - that had evolved on an ad hoc basis and analyze, distill, and transform the parts into a comprehensive design strategy.

This project was seen as an opportunity to create a concept based on a research-driven analysis. Understanding existing store arrangements and the potential to identify markers of the eyewear fabrication process were goals of investigations that formed the basis of the new design. An existing location on 14th Street then became the prototype and testing ground for this design concept.